Search Engine Optimization is a term many know. Many SMEs are now ready to provide a budget for creating a website so the company is represented on the Internet. In most cases, on the surface, this works quite well. The new page will be painted in the colours of the “corporate design” and a matching logo will be integrated. In the best case scenario, the viewer of the website receives all the information they need.
A homepage is the figurehead of a company and much more than “just” a business card. So that your figurehead is as visible as possible and can be seen by many people, it must therefore also be able to be found.