It sounds relatively simple, but it's not easy. How do I manage to turn my customers into true brand ambassadors in the digital world? Social networks offer companies many opportunities to digitally transport their own brand concept or corporate communication.
The most important thing to remember is that social media only works if the message of your company is authentic.
We are often asked how much advertising budget one should plan for a good social media campaign. But there isn't a suitable answer to that.
"What do I want to achieve?" is the real question. Anyone who haphazardly starts an advertising campaign on Facebook is mostly wasting their money and thus the effectiveness of the campaign.
You advertise where your customers are. If it is a younger audience, Instagram, for example, could be important. The older target group that can be reached on Facebook should not be underestimated. Of course, the platform also has to match your goal that you want to achieve through the campaign. So, there is no cookie-cutter solution!
And that's exactly why we want to support you with your social media campaigns. Together with you, we will find the right platform, the right path and the right budget to ultimately reach the right target group.
